Each small business has a unique and diverse set of needs when it comes to phone systems. These needs are determined by a number of factors including type of business, number of employees, client base, location, etc.
Factors like these makes choosing the right system often difficult. Small business phone systems are available in a variety of configurations, offering an ever-growing range of features and benefits. Most modern small business phone systems today run on what’s called Internet Protocol (IP) networks, which is the the same network used to connect employees, devices, and information resources.
But, how do you find the right small business phone system for your company? And what’s the best way to deploy it?
Things to consider
Selecting the right phone system can mean the difference between business success and failure. The right system will give your employees the tools they need to work more efficiently and effectively.
When choosing a phone system or switching systems, consider the features that will aid in your businesses execution. Avoid the bells and whistles you don’t need and focus on the important services.
Some basic features and capabilities to keep in mind while shopping around are video or web conferencing calling support and features, automated attendants, paging and intercom capabilities, unified messaging, with notifications by email, text message, or phone and internal Instant Messaging.
Some newer features helping businesses reap maximum results are mobile softphones, which let employees use a computer as a phone; increased mobile versatility, allowing businesses to make and receive calls from smartphones or tablets; and presence technology, which helps you quickly identify the people available within your organization and reach them at any given time.
Choosing the right phone system
While the internet plays a vital role in marketing and delivering a business’s goods, the phone still reigns supreme when it comes to customer service and internal and external communications.
It’s estimated that $41 billion in revenue is lost annually due to poor customer service and 25 percent of those who reported having a poor customer service experience said it was due to being kept on hold for too long. The same report found 53 percent of respondents were irritated if they didn’t get to speak to a real person right away. If anything, that proves that the right phone system is a crucial part of success.
In Canada, there are a number of business phone system operators. The large telecommunications companies, Rogers and Bell, each offer their own products and services. However, most of these services are geared toward large national businesses. As a result, smaller companies often find a bunch of services they don’t use automatically bundled into their service plan.
For small businesses, using a smaller telecommunications provider may be a better option. After all, 80 percent of people believe smaller companies place a greater emphasis on customer service than large businesses. MTI Magnolia Telecom offers affordable commercial and business phone systems that are well-suited for growing small businesses.
Featuring all the popular and in-demand services, like auto service switching, custom voicemail, multi-line solutions and bulk long distance, MTI Magnolia Telecom commercial phone plans are available in both Canada and the United States and include long distance as a part of the package.
The importance of a multifaceted business phone system as a communication tool is evident, however it is also a competitive tool as well. According to a Deloitte survey keep this in mind: 62 percent of organizations view customer experience provided through contact centers as a competitive differentiator.